I talk about the importance of planning a lot. But strategy and planning aren’t the same, and it’s essential to understand the difference. I haven’t talked nearly enough about the strategy that guides planning. Because if you don’t have a strategic foundation in place, even the best plans may not generate the results you want.
Read MoreYour target audience is a fundamental piece of your marketing strategy because you need a solid understanding of the audience you’re trying to reach (and who you don’t want to reach). That includes the problems they have (that you can help solve), where you can find them, and the language they use.
But how does your target audience compare to the ideal client you want and the clients you actually have? Turns out, each of these might look a little different (but hopefully not too different).
Read MoreWe don’t have to agree with a decision to be aligned with a common goal or purpose. Disagreeing with something often means you see a different side of a situation, but it doesn’t mean we have to dislike when that happens. Seeing another side to a situation is often a good thing. And it’s important to remember that different paths can take you to the same place.
Read MoreIf you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.
Read MoreIf you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
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