If you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
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I love marketing. Especially content and product marketing, which are the two most essential disciplines on a marketing team. As much as I love marketing, I’m very aware of the sometimes predatory nature of my chosen profession. Not all marketers or businesses do shady things to get ahead. In fact, most don’t. But we also don’t call out the problems enough.
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