The long game of marketing and how to play it for sustainable business growth

It takes any business time to build a robust marketing program. It's not something that will happen in a day, a week, or even a year. This is particularly important to realize if you’re frustrated with the growth (or lack thereof) you’ve seen in your business so far. It’s understandable if you’re starting to wonder if your business will ever take off.

Is marketing the magic bullet that will save your business? It can be. The question is whether that momentum will come within the timeline you need or desire.

Does your messaging speak to the customers you want to attract?

Messaging can be a real "tug of war of words.” It can be a challenging process because it often leads to a realization that how you talk about your business doesn’t quite accomplish what you thought it would. There can be a few different reasons for that.

BrandingKaren WilsonMay 25, 2020messaging, aud, customers, clients, features, benefitsComment

Tone: What will your audience see in your words?

The tone of your content helps add colour and texture to the big picture of your business. These are the most common tone choices and how they can be used in content you produce to show your expertise.

BrandingKaren WilsonFebruary 4, 2020tone, conversational, business casual, corporate, content, content marketingComment

Voice, tone, and style (oh, my!): What they are and why you should care

Voice. Tone. Style. These words get thrown around a lot in marketing circles but what do they mean for you? If you want to build a strong brand, they mean a lot. These three little words have the big job of helping shape your brand through the words you use and the personality behind them.

What will your audience see in your words? How will they describe your business and perceive your organization as a result of how you put your message out into the world?

BrandingKaren WilsonJanuary 23, 2020style, tone, writing style, branding, voice Comment

Find good quality, legal images for your website

I've compiled a list of just a few of the places you can look for good quality images that you can use with or without attribution. This list is pretty comprehensive and contains image sites that you may find don't work as well for your particular business.

BrandingKaren WilsonJune 13, 2017graphics, images, copyright, creative commons zero, stock photosComment

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