How to know when the expert you're hiring is the right choice

Many entrepreneurs have bigger business goals than what they’re able to achieve on their own. They crave bigger impact and expanded reach. They want to free up more of their time and energy. They desire greater revenue.

This transformative business growth can’t happen though, without the recognition that you don’t have all the answers, and that you can’t do everything on your own. These goals generally require hiring, delegating, automating, and outsourcing.

Here’s how to know you’re making the right choice when hiring.

Marketing, BusinessJasmine IrvenMay 3, 2023hire, hiring, business planning, business growth, MarketingComment

How to make more objective decisions about your products and services

Every now and then, I have people who want to share various different business ideas with me to see what I think about them. Inevitably, my strategist's brain starts whirring with questions. Most importantly: why and so what?

In my experience, business owners and leaders often have great affinity for their work. It's understandable when they've put so much effort and thought into building a business around an idea. And in many ways that confidence is great! The work is borne out of passion, beliefs, and values they hold dear.

The challenge comes when you become so attached or immersed in what you've created (or plan to create) that you can't see the flaws anymore.

Here’s how to make more objective decisions around the products and offers you release.

Small But Mighty Episode 26: Lisa van Reeuwyk on achieving balance in business

Karen Wilson invites Lisa van Reeuwyk, a business coach who runs Bloom Business Development, to the show. Lisa is Karen’s own business coach and an entrepreneur, she understands the ups and downs of business and the power a positive mindset can have on success.

The importance of documenting business processes (even for small businesses and entrepreneurs)

By laying all of the steps you take to accomplish various tasks or complete recurring projects out in a document or program, you've created a basic standard operating procedure (SOP) that will help your business thrive.

Documenting processes and procedures, even as an entrepreneur or small business saves time, and can support productivity, business growth and hiring, consistency among outputs, and regular review and analysis to improve efficiency.

Small But Mighty Episode 25: Loreto Cheyne on building connections through greeting cards

Loreto is a graphic and brand designer by trade, but the pandemic afforded her the opportunity to pivot her business into her true passion – building connections through greeting cards.

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