Testimonials that sell: Are you overlooking word-of-mouth marketing?

Word-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).

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Small But Mighty Episode 13: Bibigi Haile on helping women step into their power

On her website, Bibigi Haile boldly declares to all who visit: “Own your story. Take your place. Step into your power.” These words are moving, inspiring. And they’re deeply important to Bibigi…and, no doubt, her clients, too. She’s helping women design their career and life based on the desires we too-often avoid sharing, even in whispers. In a world that’s focused on climbing ladders and achievements, it’s refreshing to take a step back and consider what you want and what fulfills you.

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