Small But Mighty Episode 12: Lara Wellman on building business to fit the life you want

One of the great things about Lara Wellman is that she’s a business coach who’s real. There’s no artifice or pretense in her approach to helping her clients and the community she’s spent years building. The Biz Studio is exactly what it sounds like—a place to design your business with the expert advice of someone who’s been there. In this episode, we discuss the journey Lara’s been on for over 12 years from retail to coach and why changing your focus isn’t a sign of failure.

PodcastKaren WilsonDecember 1, 2020Business coach, design your life, design your business, The Biz Studio, women entrepreneursComment

Reclaim time with delegation: How to choose what you can outsource

Whether your business consists of one person or a team, the decision to outsource different parts to someone who has expertise in that area is simple math. When you or your team free up the time you spend doing work that someone else could do for you, it gives you more time to service clients or bring in new business. What tasks would you like to outsource?

Systems and ProcessesKaren WilsonNovember 24, 2020process, productivity, outsourcingComment

Content process: You have more to say than you think you do

So many business owners hold back from producing content because they don’t know how to make the time, don’t think they have valuable things to say, or they think they’re going to run out of things to say. But establishing a process that works content into the flow of your business is one way to keep the flow going and not have to worry about finding time.

Systems and ProcessesKaren WilsonNovember 18, 2020repeatable processes, processes, systems, content creation, Airtable, ClickUp, content inventoryComment

Small But Mighty Episode 11: Evelyn Watts on going from serial hobbyist role to side-gig success

These days, there are so many people with full-time jobs who also have side gigs. And the reasons vary from fulfilling the basic need of additional income to wanting to build a business to replace the full-time income. But there are also people who are looking to do something different and fulfilling in totally different ways. That's what led my friend, Evelyn Watts, to start her jewelry business, Wavy Nettles. In this episode, we explore some of the different aspects of the side gig and how to make it work.

PodcastKaren WilsonNovember 17, 2020artisan metalsmith, handmade, creative outlet, Wavy Nettles, side gig, Evelyn Watts, metalsmith artist, jewelry, hobbyComment

Content with personality: Show your audience a good time

One of the best parts of being a marketer right now is the freedom to present business expertise in fun, creative ways. People often relate to businesses and people they can connect with, engage with and relate to. This means the more personality you put into your content, the more likely people will engage with it. When your content is infused with personality, it will also stand out more, and people will look forward to seeing what you publish next.

So, how can marketers seamlessly infuse personality into their content?

ContentKaren WilsonNovember 10, 2020content, content marketing, content ideasComment

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