When your copy that’s meant to be read by the masses makes people’s heads spin trying to process the conglomeration of words, you’ve missed the mark.
Read More
If you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.
Read More
Product designs from women are often inspired by personal wishes that can’t be found anywhere. That’s Sam Razzaghi’s story at a high level, but Sam is motivated by much more than wanting a more functional bag for the commute, as she shares in this episode.
Read More
If you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
Read More
We put a lot of pressure on ourselves as business owners to build a large online and digital following, sometimes resorting to tactics that aren't effective. When you find yourself getting excited because you have 1000 new followers, yet sales are down, it’s easy to become disillusioned with what’s working and what’s not working—but that’s valuable insight you need.
Read More