When your copy that’s meant to be read by the masses makes people’s heads spin trying to process the conglomeration of words, you’ve missed the mark.
Read MoreWe've all communicated selfishly at some point. It happens most often when you know a topic so well that you forget that others aren't as up-to-speed as you are.
Talking to someone who neglects to take that giant step back can feel a lot like opening a long book in the middle - you've missed so much of the story that you're completely lost.
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