I met Jen Wright around the time she started her clinic and I’ve been impressed with her unwavering commitment to her values and beliefs around offering wellness services - which we talk about in more detail on this episode of Small But Mighty.
Read MoreSmall businesses have taken a big hit with the shutdowns due to coronavirus. This podcast is a small step I can take to help so you know their stories, know the work that goes into keeping a small business going. I hope to inspire and encourage other small business owners while helping promote the variety and richness of products and services that small businesses offer in Canada.
Read MoreMessaging can be a real "tug of war of words.” It can be a challenging process because it often leads to a realization that how you talk about your business doesn’t quite accomplish what you thought it would. There can be a few different reasons for that.
Read MoreThe tone of your content helps add colour and texture to the big picture of your business. These are the most common tone choices and how they can be used in content you produce to show your expertise.
Read MoreVoice. Tone. Style. These words get thrown around a lot in marketing circles but what do they mean for you? If you want to build a strong brand, they mean a lot. These three little words have the big job of helping shape your brand through the words you use and the personality behind them.
What will your audience see in your words? How will they describe your business and perceive your organization as a result of how you put your message out into the world?
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