Every touch point you have with a customer is an opportunity to market your value to them. And why should you market to customers? Because they've already bought from you and they're the most likely to buy more or upgrade. You already have a relationship with customers, but there's a certain level of trust that you're still trying to build with the people you haven't sold to yet.
Read MoreI was doing some research for a blog post recently and came across a post that - based on the title - had exactly what I was looking for. I was trying to find practical advice for storytelling in a particular context. I eagerly started reading the post, curious to see what the author could add to my research.
The post was written in a storytelling format, offering up examples of how the author had used the tactic they were writing about. But I was lost by the second line of the blog post.
Read MoreWelcome to post number eleventy-billion and then some on phrases that are commonly misused and/or misunderstood. Why am I adding my two cents that probably duplicates work put out there by others? Because I still see it happen all the time and anything that helps people write (and speak) more accurately and with clarity seems like a good idea.
Read MoreWe've all communicated selfishly at some point. It happens most often when you know a topic so well that you forget that others aren't as up-to-speed as you are.
Talking to someone who neglects to take that giant step back can feel a lot like opening a long book in the middle - you've missed so much of the story that you're completely lost.
Read MoreWhen people send me something to edit, these are some things I'd change if I found them. I try to make my writing simple and clean, especially since I write mostly for web/digital mediums. After all, K.I.S.S. (keep it simple, silly) is the #1 rule in digital media.
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