Clarity in copywriting: Stop confusing your customers

Every touch point you have with a customer is an opportunity to market your value to them. And why should you market to customers? Because they've already bought from you and they're the most likely to buy more or upgrade. You already have a relationship with customers, but there's a certain level of trust that you're still trying to build with the people you haven't sold to yet.

ContentKaren WilsonSeptember 5, 2017software, product, help files, Squarespace, Microsoft, Microsoft Office, highly regulated industriesComment

Content creation for highly regulated industries

The most common industries that come to mind with challenges to creating content are those that have strict rules handed down by regulatory bodies, usually because they handle highly confidential, sensitive information: lawyers, accountants and other financial services, government contractors, etc.

ContentKaren WilsonJune 28, 2016President Obama, highly regulated industries, content marketing, storytelling, value, adding value, transparency, answer questions, confidentialityComment

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