What’s the long-term vision for you and your business? How do you plan on measuring success? What conversions and KPIs are important to you?
When you have an idea of the overarching plan for your company, you’re able to better gauge which marketing activities will have the biggest impact. Data is your friend! Use it to guide your marketing choices.
Read MoreI read quite a few business books (unless there’s a pandemic and my reading mojo is broken) and there are often takeaways that I remember from specific books more than others. Much of the content I remember best is wrapped inside a story.
Read MoreBetween all of the different channels, platforms, tactics, and activities available now, there are so many ways you could be marketing your business. But just because these options and opportunities exist, it doesn’t mean you need to (or should) do all of them. So, how do you choose what not to do in marketing?
Read MoreNicole Colbeck’s decades-long journey in the music industry has led her from promotion to production and from planning to management. For over a decade, Nicole has used this experience in her business, Little Acorn Creative Coaching, to assist artists with their business strategy, individual projects and to help them find space in their businesses to breathe and let their creativity flow.
Read MoreI don’t know the answers to the big problems in the world. But I’ve done a lot of thinking about my role as an individual and as a business owner.
This year, my one word is “values.” I made a commitment to myself to make both personal and business decisions this year in line with my values. It’s not always easy, though.
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