Word-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).
Read MoreOn her website, Bibigi Haile boldly declares to all who visit: “Own your story. Take your place. Step into your power.” These words are moving, inspiring. And they’re deeply important to Bibigi…and, no doubt, her clients, too. She’s helping women design their career and life based on the desires we too-often avoid sharing, even in whispers. In a world that’s focused on climbing ladders and achievements, it’s refreshing to take a step back and consider what you want and what fulfills you.
Read MoreI work in a very well-saturated space. There are marketing consultants and agencies everywhere—and they all have different strengths. But not all marketing expertise is created equal.
Read MoreMarketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.
No business is immune to this mindset—it happens in large and small businesses.
Read MoreOne of the great things about Lara Wellman is that she’s a business coach who’s real. There’s no artifice or pretense in her approach to helping her clients and the community she’s spent years building. The Biz Studio is exactly what it sounds like—a place to design your business with the expert advice of someone who’s been there. In this episode, we discuss the journey Lara’s been on for over 12 years from retail to coach and why changing your focus isn’t a sign of failure.
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