7 DOs and DON’Ts of taking on controversial topics in your business content

If you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.

Marketing, Social MediaKaren WilsonOctober 7, 2020content, content marketingComment

Small But Mighty Episode 8: Sam Razzaghi on helping women carry less

Product designs from women are often inspired by personal wishes that can’t be found anywhere. That’s Sam Razzaghi’s story at a high level, but Sam is motivated by much more than wanting a more functional bag for the commute, as she shares in this episode.

PodcastKaren WilsonOctober 6, 2020Handbags, women, laptop bag, commuting, handbag designer, community builderComment

Making plans for marketing productivity and results

If you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.

Quality over quantity: Building an audience of fans instead of passive followers

We put a lot of pressure on ourselves as business owners to build a large online and digital following, sometimes resorting to tactics that aren't effective. When you find yourself getting excited because you have 1000 new followers, yet sales are down, it’s easy to become disillusioned with what’s working and what’s not working—but that’s valuable insight you need.

MarketingKaren WilsonSeptember 23, 2020marketing, social media marketing, customer marketingComment

Small But Mighty Episode 7: Lydia Di Francesco on avoiding burnout, finding your niche

For eight years, Lydia Di Francesco, a Stress-Reduced Fat Loss™ Practitioner, has worked in the wellness industry and built a successful business. Like so many business owners, though, she’s had her struggles. In this episode, Lydia shared what she’s learned about narrowing down her target market and the impact burnout had on her both personally and as a business owner.

PodcastKaren WilsonSeptember 22, 2020stress-reduced fat loss, burnout, marketing, business models, target market, burnout recovery, design your lifeComment

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