When it comes to nurturing leads, you want to balance getting your point across and not pushing your prospect into a corner (or to your competitor). To do this successfully, you need to nurture your customer relationships through marketing tailored to what your customers want and need to know.
Read MoreBryn Bamber cares deeply about making a difference in the world and doing work that’s meaningful to her personally and to those she’s working with. As you’ll hear in her story, that sincere desire to do good can have consequences, especially when a perfectionist mindset takes over. Bryn shared how she worked through this challenge in her career and how it led her to start a business to help other women and non-binary people with similar struggles.
Read MoreI love marketing. Especially content and product marketing, which are the two most essential disciplines on a marketing team. As much as I love marketing, I’m very aware of the sometimes predatory nature of my chosen profession. Not all marketers or businesses do shady things to get ahead. In fact, most don’t. But we also don’t call out the problems enough.
Read MoreI’ll admit it: I’m a planner. And I get that not everyone has this mindset. But, when it comes to marketing, taking action without a plan isn’t just a bad idea, not having a plan can backfire on you in unfortunate ways. The thing about marketing is that there will always be those instances when you have to do something that addresses an opportunity that doesn’t fall within the plan. But if that’s the status quo, you’re doing it wrong.
Read MoreJessica Keats is a self-proclaimed healer, consultant and secret weapon—titles she finally took ownership of not that long ago. Jessica's work has evolved significantly since she first started her business, though healing has always been at the centre of her work. These days, she's using her intuition to help people get on the path of what they were meant to do. As we talk about in this episode, it's not easy to accomplish that. Human beings are resistant to change, but being your authentic self and following your intuition can help you stay in flow.
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