Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.
And enjoy the gift of clients who share your vision when that happens, too.
Read MoreIt goes without saying that the interactions your business has with prospects need to be thoughtful, consistent (not just regular, but fit together well), and engaging. It’s a bit like dating when your goal is to find a long-term relationship. You’re wooing them by showing off the best you’ve got.
Then one day they push the button to buy. Or maybe they book a consult and ask you to send an agreement. And you do a little dance to celebrate that success. Your marketing worked and now they get to be your customer.
One might think the marketing is over for that customer, but it isn’t. Every touchpoint you have in your process with that customer is marketing your business to them. If the experience isn’t good, do you think they’ll stay?
Read MoreIt's not unusual for a business owner to have a passion for the work they do, but the root of that passion can be very personal. That's the case with Pamela George, a Financial Literacy and Credit Counsellor based in Ottawa. In this episode, Pam shares some of her personal money story and the motivation behind starting her business.
Read MoreThink about the products you buy, especially the ones that delight you most. Did you buy any of them merely because you read through the features and the product checked all your boxes? I doubt it.
Read MoreKaren Fiorini has had an interesting path to her current business and she kindly agreed to come on and talk about the transition and how she arrived at this new venture. I hope you enjoy hearing her story and how she’s helping others find their own success through her business, RF Success Academy.
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