How to show respect for your audience's time and attention

Content marketing helps people become aware of your company, what you offer, and specifically how you can help your ideal clients.

And if you’re showing up authentically and consistently (regardless of what platforms you choose to prioritize), your follower or subscriber count is likely to go up.

Your work isn’t done when someone joins your audience though. In fact, maybe even more important than the initial follow, is how users are responding to and interacting with the content you’re producing.

MarketingKaren WilsonAugust 4, 2021Marketing, audien, target market, content creationComment

Small But Mighty Episode 21: Tanya Parker Wallace on uncomplicating divorce and helping families in transition

Tanya Parker Wallace has wanted to be a lawyer since she was a child. With 15 years of family law experience, she loves helping people and her work as a family mediator enables her to do just that. Her journey into mediation came with the realization that litigation is not in her personality and that her strength was in making the process of divorce a little easier for families. Listen or read to find out how family law “peacemaker,” Tanya helps families going through divorce stay out of the courtroom and reach family agreements in a peaceful and in the least-stressful way possible.

PodcastKaren WilsonAugust 3, 2021law, family law, divorce, family lawyer, mediation, Parker Wallace Family LawComment

Goal setting: Know where you're going so you can make a plan to get there

Having a clear process for establishing business goals and scheduling time for a regular reassessment of them is almost like figuring out the driving route you’re going to take for a vacation.

Without directions, even if you have a destination in mind, you’re likely going to end up lost, frustrated, and late, because the trip will most certainly take longer than if you had simply sat down long enough to figure out your route before you start.

And without regular reassessment, you might end up moving towards a destination that’s of no value or interest to you anymore.

Instead, if you set strategic goals that make sense for your business and your marketing endeavours, you can break down the steps it takes to accomplish them and will have a clear path towards success.

BusinessKaren WilsonJuly 21, 2021business, business goals, setting goalsComment

Stop planning and start doing (or vice versa)

Are you planner? I am. At its best, planning is an incredible tool for gaining clarity on the next steps you need to take in your business. At its worst, it can lead to analysis paralysis, stunting your ability to take action.

On the other hand, you don't want to put something out into the world before it's ready to go. You need a minimum viable service (or product), and a plan to launch it to your ideal customers.

MarketingKaren WilsonJuly 7, 2021marketing, planning, strategy, strategic decisionsComment

Sometimes a shortcut doesn’t seem like a shortcut

Advice and ideas come from so many people and places, with promises of great results. But the routes they want you to take can be so much longer and hurt your business by not working as expected.

In truth, strategic planning is a shortcut. It just doesn’t seem like one. It takes time and thinking and it can even be a difficult investment in your business.

MarketingKaren WilsonJune 22, 2021marketing, strategy, marketing strategy, strategic planning, business planning, businessComment

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