What's your point of view and why do you need one?

Your point of view is how you see the world. Your point of view is an expression of the problem you solve, your approach to solving it, and why people should work with you. Having a documented point of view will give you a tool to center these ideas in content so you can help your customers understand the big picture of what they get when they choose you in every piece of content you share. It makes your content consistent in sharing your point of view, regardless of the topic you’re taking on.

MarketingKaren WilsonJanuary 27, 2021content, messaging, point of viewComment

Small But Mighty Episode 14: Sherry Crummy on marketing and business lessons learned

There comes a time in the life of every business (even a marketing business) when you need marketing help. Sherry Crummy, of Crummy Media Solutions, is one of my go-to people for digital marketing advice and it's great that she's my first guest of 2021 on the podcast.

Marketing is an ongoing conversation! Here’s how to keep it going

Whether you’re posting on social media, writing a blog post, or any other type of content, there’s a tendency to lean towards information overload.

Even when it’s the first interaction, I often see people trying to include all the details of their product or service in their content, with the intention of telling their audience anything and everything they can think of to make a sale.

The problem is that this approach rarely creates the intended impact. In fact, more often than not it results in the opposite effect: overwhelm and disconnection.

MarketingKaren WilsonJanuary 19, 2021marketing, content marketingComment

How to create content that’s relatable (so it sticks)

We send subtle messages in content with the words we choose, the examples we share, the structure we select to lay it out, and the medium we use to deliver it. The best content reaches out to the audience using the words they use, examples they have lived or can imagine, and is delivered in a structure and medium they’re eager to consume.

ContentKaren WilsonJanuary 12, 2021content, content marketing, understanding, compelling narrative, relatableComment

Data-based decisions: The antidote to shiny object syndrome

It's easy to get caught up in the excitement of a new social media network (hello Tik Tok!) or a nifty email marketing tool for your business. New tools and networks often have a lot of hype around them and seem to make incredible promises about the growth, success, and ease they’ll bring to your business.

Shiny object syndrome describes this tendency -- the inclination we often have to chase the newest thing, rather than stay focused on what we’re doing.

MarketingKaren WilsonJanuary 6, 2021marketing, content marketingComment

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