Marketing is an ongoing conversation! Here’s how to keep it going

Whether you’re posting on social media, writing a blog post, or any other type of content, there’s a tendency to lean towards information overload.

Even when it’s the first interaction, I often see people trying to include all the details of their product or service in their content, with the intention of telling their audience anything and everything they can think of to make a sale.

The problem is that this approach rarely creates the intended impact. In fact, more often than not it results in the opposite effect: overwhelm and disconnection.

MarketingKaren WilsonJanuary 19, 2021marketing, content marketingComment

Data-based decisions: The antidote to shiny object syndrome

It's easy to get caught up in the excitement of a new social media network (hello Tik Tok!) or a nifty email marketing tool for your business. New tools and networks often have a lot of hype around them and seem to make incredible promises about the growth, success, and ease they’ll bring to your business.

Shiny object syndrome describes this tendency -- the inclination we often have to chase the newest thing, rather than stay focused on what we’re doing.

MarketingKaren WilsonJanuary 6, 2021marketing, content marketingComment

Testimonials that sell: Are you overlooking word-of-mouth marketing?

Word-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).

MarketingKaren WilsonDecember 16, 2020modern marketing, marketing, customer marketingComment

What should you look for when hiring marketing expertise?

I work in a very well-saturated space. There are marketing consultants and agencies everywhere—and they all have different strengths. But not all marketing expertise is created equal.

MarketingKaren WilsonDecember 8, 2020marketing expertise, consultants, agencies, service providers, marketing help, outsourcingComment

Every marketing discipline should be strategic

Marketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.

No business is immune to this mindset—it happens in large and small businesses.

MarketingKaren WilsonDecember 2, 2020strategic marketing, tactics, social media, business planning, business goals, results, purposeComment

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