One of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.
Read MoreIncluded in every marketing strategy (I hope) is your content strategy.
Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.
Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.
What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.
So, with all these variants—how do you build your plan?
Read MoreThe concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.
Read MoreWhen it comes to creating content, a lot of business owners get paralyzed by fears: fear of rejection, fear of imperfection, fear of saying the wrong thing, fear of not connecting, fear of feedback. These fears are all totally understandable given some of the stories we hear and what we see in our feeds every day.
The challenge with this thinking is it keeps you from even trying.
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