4 things to consider when creating an effective social media plan

Included in every marketing strategy (I hope) is your content strategy.

Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.

Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.

What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.

So, with all these variants—how do you build your plan?

ContentKaren WilsonOctober 19, 2021social media marketing, content plan, content creation, content marketingComment

5 Ways to Come Up With Content Ideas

The concept of content creation likely isn’t new to you.

You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…

ContentKaren WilsonSeptember 21, 2021content plan, content ideas, content creationComment

How a content process can help guide content creation

Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.

ContentKaren WilsonSeptember 7, 2021content plan, content creation, content marketing, content ideas, content mapComment

Crush content fears: What you have to say matters to your people

When it comes to creating content, a lot of business owners get paralyzed by fears: fear of rejection, fear of imperfection, fear of saying the wrong thing, fear of not connecting, fear of feedback. These fears are all totally understandable given some of the stories we hear and what we see in our feeds every day.

The challenge with this thinking is it keeps you from even trying.

ContentKaren WilsonJune 1, 2021content, fears, vulnerable, backlash, perfection, letting go, rejection, connection, expertiseComment

4 signs your content is missing the bullseye with your target audience

People often need multiple interactions with your brand in order to make a purchase decision. But the more your content speaks to your audience, letting them know who you are and what problems you solve that are relevant to them, the more inclined they’ll be to purchase from you because they resonate with the messages you’re sharing. When this happens, you’ve gained more points with them and are winning the content game!

ContentKaren WilsonMarch 31, 2021content marketing, contentComment

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