Here’s why you need to prioritize accessibility in your business marketing

Making changes to support accessibility in your business isn’t something that only applies when you have a physical location for your business. Accessibility is just as important in online environments.

Getting started with accessibility takes time and commitment. It's not the easiest or most convenient pursuit.

But if it means that someone who needs your services is able to access the information you have, it can be a great way to show that you are inclusive in how you communicate and work with customers.

How to build demand for your business: 6 steps to take to generate more interest and sales

In marketing and business, we talk a lot about how to build demand for your services and solutions. In fact, larger marketing teams have dedicated professionals working specifically on demand generation. But what exactly does that mean?

Regardless of the tactics used, demand generation refers to any activity that drives awareness and interest in your offer. From the moment of awareness to the moment of purchase, every touchpoint with your audience can lead to increased demand.

Here’s how to take advantage of those touch-points to build demand and interest for your company.

Challenge the status quo with your business—in good faith

Hardly a day goes by where we don’t hear about a new change Elon Musk has made to the world of tech.

And while these changes are often framed (at least by Musk) as “advancements” to the industry, many critics (myself included) are wary of the impact of these – often seemingly abrupt and impulsive – changes.

Because while there’s no doubt Musk is challenging the status quo in all of the industries he has his hand in, my concern is that he’s doing it to build his ego, not for the benefit of society.

The cost of burnout and how to avoid it

I regularly work with creatives and business owners on honing in on their marketing plans and strategy, and more often than not there is no shortage of ideas. There’s rarely a lack of inspiration or an empty to-do list. Instead, I’m generally shutting ideas down (in a loving way), streamlining processes, and encouraging entrepreneurs to be more realistic with what they focus on and commit to.

Because although their ideas might be new and fun and exciting, there is always a cost to pursuing them. And far too often I see business owners spinning their wheels – trying to do way more than they have the resources for, and bringing themselves to the point of burnout, because they don’t have a plan in place.

How to know when the expert you're hiring is the right choice

Many entrepreneurs have bigger business goals than what they’re able to achieve on their own. They crave bigger impact and expanded reach. They want to free up more of their time and energy. They desire greater revenue.

This transformative business growth can’t happen though, without the recognition that you don’t have all the answers, and that you can’t do everything on your own. These goals generally require hiring, delegating, automating, and outsourcing.

Here’s how to know you’re making the right choice when hiring.

Marketing, BusinessJasmine IrvenMay 3, 2023hire, hiring, business planning, business growth, MarketingComment

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