Choosing marketing tactics based on what works (even when you don't like it)

All too often I speak to clients about various tactics in marketing and they scrunch up their faces (giving me a clue that they're not on board) and then share their feelings about said tactic(s). Now, I'm not one to push anyone to do something they're really against doing. But, the objections I hear from clients are often about personal dislike of something, which is a whole different conversation.

While you can always make business and marketing decisions based on your personal thoughts and feelings, in doing so you are missing out on the opportunity to create a well-rounded marketing strategy. Here’s how to approach your marketing instead.

Marketing, BusinessJasmine IrvenOctober 5, 2023marketing, marketing tactics, tactics, business planning, social mediaComment

Your comments matter: Everything you do publicly is a representation of your brand, so be intentional!

How you show up online is a direct extension of your brand. This goes beyond what you’re posting on your business social media accounts, or on your company website and blog, and also encompasses any comments you decide to share online.

When you show up authentically and positively, engaging with other brands and content in appropriate ways, it can do wonders for your company's growth.

On the other hand, if you find yourself regularly commenting on posts without taking pause first to consider how those comments might be perceived by your audience, you might end up regretting those moments of keyboard courage.

Small But Mighty Episode 14: Sherry Crummy on marketing and business lessons learned

There comes a time in the life of every business (even a marketing business) when you need marketing help. Sherry Crummy, of Crummy Media Solutions, is one of my go-to people for digital marketing advice and it's great that she's my first guest of 2021 on the podcast.

Every marketing discipline should be strategic

Marketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.

No business is immune to this mindset—it happens in large and small businesses.

MarketingKaren WilsonDecember 2, 2020strategic marketing, tactics, social media, business planning, business goals, results, purposeComment

Marketing requires businesses to be prepared to go the distance

One of the most discouraging things I see happen in my work is organizations that want to use all these shiny “new” tools to grow, thinking the results will be immediate.

That has never been true for any form of marketing, though there are occasional exceptions. Most businesses need to ignore the exceptions. Statistically, they're outliers and the results aren’t likely to be replicated. The stories about them should all include disclaimers that say, "results not typical."

MarketingKaren WilsonJanuary 28, 2019digital marketing, social media, marketing, content marketing, modern marketingComment

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