What's your point of view and why do you need one?

Your point of view is how you see the world. Your point of view is an expression of the problem you solve, your approach to solving it, and why people should work with you. Having a documented point of view will give you a tool to center these ideas in content so you can help your customers understand the big picture of what they get when they choose you in every piece of content you share. It makes your content consistent in sharing your point of view, regardless of the topic you’re taking on.

MarketingKaren WilsonJanuary 27, 2021content, messaging, point of viewComment

Small But Mighty Episode 10: Alex Keenan on pushing through fear to make an impact

Alex Keenan of Stage Light Communications is helping people step out of their comfort zone and take their place on stages of all kinds—in team meetings, boardrooms, and beyond. There’s a vulnerability to putting yourself out there, and some people never get over the nerves. But it is possible to get over the fright. In this episode, Alex and I chat about her work and the life-changing impact it’s had on some of her clients.

The importance of foundational content that educates your customers

One of the best things about developing foundational content for any business is the act of laying out how you see the industry, your place in the industry, and how you define best practices and success within the industry. But none of this is possible if you don’t put the work into creating these types of cornerstone pieces that position your business.

ContentKaren WilsonSeptember 9, 2020foundational content, cornerstone content, purpose, effective communications, messagingComment

On ethics and empathy in marketing

I love marketing. Especially content and product marketing, which are the two most essential disciplines on a marketing team. As much as I love marketing, I’m very aware of the sometimes predatory nature of my chosen profession. Not all marketers or businesses do shady things to get ahead. In fact, most don’t. But we also don’t call out the problems enough.

MarketingKaren WilsonAugust 18, 2020ethical marketing, marketing, empathy, messaging, lies, misrepresentation, data, business intelligence, trackingComment

Does your messaging speak to the customers you want to attract?

Messaging can be a real "tug of war of words.” It can be a challenging process because it often leads to a realization that how you talk about your business doesn’t quite accomplish what you thought it would. There can be a few different reasons for that.

BrandingKaren WilsonMay 25, 2020messaging, aud, customers, clients, features, benefitsComment

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