The output of your marketing is important. Believe me, I’m the last person to say it isn’t. But if you’re so busy putting stuff out there and not thinking about the bigger picture of what you’re trying to do before you take action, you’re turning your marketing into busywork that probably isn’t serving you as well as it could.
So, let’s talk about some of those key points about busyness and how they relate to marketing.
Read MoreIt goes without saying that the interactions your business has with prospects need to be thoughtful, consistent (not just regular, but fit together well), and engaging. It’s a bit like dating when your goal is to find a long-term relationship. You’re wooing them by showing off the best you’ve got.
Then one day they push the button to buy. Or maybe they book a consult and ask you to send an agreement. And you do a little dance to celebrate that success. Your marketing worked and now they get to be your customer.
One might think the marketing is over for that customer, but it isn’t. Every touchpoint you have in your process with that customer is marketing your business to them. If the experience isn’t good, do you think they’ll stay?
Read MoreWhen he starts talking about writing, writing habits, and advice, you can really hear the teacher coming through. How amazing would it be to say you were in Stephen King's class? Do his former students walk around bragging about it? I would.
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