Be original. Be classic. Don't jump on the bandwagon.

Because the bandwagon isn't original or classic. It also gets old pretty fast.

I've started to get meme-fatigued in recent months. I'm also list post fatigued, and how-to post fatigued, and all sorts of other typical kinds of content fatigued. It's not that I never find value in these types of content, because I sometimes do. There's an enormous volume of them out there, though.

ContentKaren WilsonApril 26, 2016meme, content marketing, strategic marketing, content creation, original contentComment

The dating game of web content

Do you remember what it’s like to be mutually “in like” for the first time? You click with the person so well that you want to see and talk to each other all the time. The connection is so strong that you feel like you’ve found a kindred spirit, or maybe even THE ONE!

ContentKaren WilsonNovember 17, 2015facebook, web content, web presence, marketing, website, social mediaComment

The right way to demonstrate expertise

If you want to build a platform based on your expertise, no matter where you create, no matter where you choose to share wisdom, no matter the medium in which it exists, these tips apply.

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